Alexa Wilson and VMLY&R deliver Momentum Health’s first ever film campaign

Arcade  |  15 october 2020

Alexa directed the first film campaign ever for Momentum Health, conceptualized by VMLY&R. Six spots, four locations, a supercar and an alpaca all went into making these delightful little slices of absurdism.

The creative team and client gave Alexa a lot of freedom and trust, which allowed her to find unscripted moments that brought real magic to the films.  

The first spot is out, and we can’t wait to show you the rest soon. Check out Alexa’s showreel or contact Will Nicholson at Arcade for more info.