'Mr Madumane (Big $pendah) ' Cassper Nyovest music video, directed by Kyle Lewis
Arcade Content :: Online content production company :: South Africa


Arcade Content is a division of Egg Films that produces branded content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos, documentaries and more.

We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company.

We are no longer constrained by how long or short content needs to be, freeing us to focus purely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans, it’s all about making branded content that audiences want to watch.

Arcade represents directors Lebogang Rasethaba, Kyle Lewis and Zandi Tisani. Egg Films’ multi-award-winning roster of directors, as well as select affiliated directors, are also available for any work aligned with Arcade’s style of producing content. Contact us for additional showreels.

Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Lebogang and Kyle both produce commercials through Egg Films.

Arcade is owned by managing director Colin Howard, director Lebogang Rasethaba, and producer William Nicholson.

Arcade is a black-owned Level 2 contributor to B-BBEE.

:: Two Grand Prixs, African Cristal Awards
:: Creative Circle Ad of the Year: Digital
:: Grand Prix, Visible Spectrum SASC Awards
:: Nine Gold Midas Awards
:: Three Gold Loeries
:: Two Gold Bookmarks
:: Bronze, Cannes Lions
:: Two Merit One Show Awards
:: Video of the Year, SA Hip Hop Awards