IMMERSIVE MEDIA ACTIVATION
We worked with RYOT, an Oscar-nominated immersive media company from Los Angeles, on two activations at the Global Citizen concert at FNB Stadium in December 2018.
The first was a room-scale replica of Mandela’s Robben Island cell, in which participants experienced a mixed-reality render of Mandela’s infamous cell that corresponded 100% to their physical senses as they interacted with the replica cell.
The second was a virtual reality documentary about young South Africans continuing Madiba’s legacy, for which we provided local production services in Johannesburg and Cape Town.
It was incredible seeing the responses of South Africans who had never experienced virtual or augmented reality before.
We’d like to thank Dondoo Studios for providing their expertise to aspects of the project.