Rooted | Cinematic | TranscendEnt
Imraan has blazed a trail through the worlds of advertising, art and activism. He fits in no box we can think of, yet his finger is always exactly on the pulse. Grassroots cultural relevance meets deep cinematic excellence.
: : Collaborations with Castle Milk Stout, Highsnobiety, Nike and more
: : Winner at Young Guns 20
THE LOW DOWN
: : Imraan is represented by Arcade Content
In less than a year since signing with Arcade, Imraan has won at Ciclope, Loeries and Young Guns.
He’s also directed world-class work for Nike, McDonalds, Sampa The Great, Paramount and Valenture Institute.
“If we continue losing parts of our culture, then one day we will have no heritage.”
Castle Milk Stout and Joe Public United invited Arcade to create a film around this important notion, co-directed by Lebogang Rasethaba and Imraan Christian.