Alexa Wilson and M&C Saatchi Abel capture intimate portraits for Standard Bank’s relaunch “It Can Be”

arcade  |  28 august 2020

Alexa was invited by M&C Saatchi Abel to direct a campaign of fourteen 6-second ads as part of Standard Bank’s ambitious 2020 brand relaunch.

If 6 seconds sounds short it’s because it is! But Alexa and her team love a challenge, so approached the campaign with a “moving photography” mindset which allowed them to capture a series of beautiful, intimate moments that reflect the incredible diversity of South Africa’s people.

Check the campaign out here, see Alexa’s showreel or contact Will Nicholson at Arcade for more info.