Alexa Wilson and M&C Saatchi Abel capture intimate portraits for Standard Bank’s relaunch “It Can Be”

arcade  |  28 august 2020

Alexa was invited by M&C Saatchi Abel to direct a campaign of fourteen 6-second ads as part of Standard Bank’s ambitious 2020 brand relaunch.

If 6 seconds sounds short it’s because it is! But Alexa and her team love a challenge, so approached the campaign with a “moving photography” mindset which allowed them to capture a series of beautiful, intimate moments that reflect the incredible diversity of South Africa’s people.

Check the campaign out here, see Alexa’s showreel or contact Will Nicholson will@arcadecontent.tv at Arcade for more info.