curious | empathetic | stirring | true
Alexa spent her childhood on the floor of her parent’s film sets, so filmmaking quite literally runs in her blood. Early call times and the smell of smoke machines still give her
PTSD nostalgia. A forger of visual gems, her work captures a real sensitivity and human insight.
: : Listed amongst IDIDTHAT’s “Work to Watch”
THE LOW DOWN
: : Alexa is represented by Arcade Content.
Alexa was approached by M&C Saatchi Abel to direct a pan-African campaign for Heineken.
It involved over 20 spots for various countries across the continent, celebrating the refreshing joy of the first after-work sip.
Alexa directed this moving TV commercial for Pernod Ricard, via Ogilvy Johannesburg. A heartfelt tribute to those who endured the hardships of a global pandemic.