Alexa comes from a family of filmmakers and, after graduating from AFDA, worked for several years as a director’s assistant at Egg Films, where she learned from some of the best in the game. From this solid foundation, Alexa has steadily been honing a keen understanding of film advertising and a passion for the craft.
Through the course of 2018, Alexa quickly came into her own as a director, repeatedly delivering polished, outstanding work for brands including Standard Bank, Edgars and Castle Lager. My Fearless Next, her brand films for Standard Bank via VML, went on to be listed amongst IDidTht’s “Work to Watch” for December 2018. These finely crafted portraits showcase Alexa’s sensitivity and human insight, along with her firm grasp on the medium.
After such a promising start to her directing career, we can’t wait to see what lies ahead for this rising talent.