ROOTED | CONNECTED | TRANSCENDENT | MYSTICAL
Imraan has blazed a trail through the worlds of advertising, art and activism. He fits in no box we can think of, yet his finger is always exactly on the pulse. Grassroots cultural relevance meets deep cinematic excellence.
: : Collaborations with Castle Milk Stout, Highsnobiety, Nike and more
THE LOW DOWN
: : Imraan is represented by Arcade Content
Castle Milk Stout and Joe Public United invited Arcade to create a film around this important notion, co-directed by Lebogang Rasethaba and Imraan Christian. Shot in the Eastern and Northern Cape, this short film tracks the journey of re-discovering our heritage in hopes of preserving our culture for future generations.