'Africa is Absolut' Absolut promo, directed by Kyle Lewis
Kyle Lewis :: brand film director :: Arcade Content


Having made his name as one of South Africa’s most acclaimed music video directors, Kyle Lewis transitioned seamlessly into brand films, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen.

Recent advertising accolades include a Gold Loerie, Silver Bookmark and Apex awards, and four features on Shots in under two years months – the most of any South African director during this time.

In Africa, Kyle is represented by Arcade Content for brand films and music videos and by Egg Films for commercials. He’s also represented by Black Dog Films for music videos in the UK.