fresh | re-imagination of culture
Lebo’s work reflects the pulse of South African culture. Intimate stories of his generation. Thought-provoking, often disarming, always relevant. He’s also fluent in Mandarin and looks great in hats.
: : Creative Circle Ad of the Year
: : Features on Highsnobiety, i-D, Nowness and Vice
: : Screening at TED Global 2017
: : Nominated for ‘Best African Video’ at the All Africa Music Awards 2018
The Low Down
: : Lebogang is represented by Egg Films for commercials and Arcade Content for brand films. He’s also represented in the UK & USA by London Alley.
Castle Milk Stout and Joe Public United invited Arcade to create a film around this important notion, co-directed by Lebogang Rasethaba and Imraan Christian. Shot in the Eastern and Northern Cape, this short film tracks the journey of re-discovering our heritage in hopes of preserving our culture for future generations.
An entire billboard campaign dedicated to one health worker. That’s how Assupol decided to honour Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan’s story, Assupol delivers a deeply moving salute to all health workers across South Africa.