fresh | re-imagination of culture
Obsessed with the pulse of South Africa, Lebo’s work reflects intimate stories of his generation. Sometimes thought-provoking, sometimes disarming, always culturally relevant. Oh, and he’s also fluent in Mandarin and is the best dresser in the office.
: : Creative Circle Ad of the Year
: : Screening at TED Global 2017
: : Features on Highsnobiety, i-D, Nowness and Vice
: : Nominated for ‘Best African Video’ at the All Africa Music Awards 2018
The Low Down
: : Lebogang is a shareholder in Egg Films & Arcade Content where he is represented for commercials, brand films, music videos and documentaries. He has represented in the USA by London Alley.
“If we continue losing parts of our culture, then one day we will have no heritage.”
Castle Milk Stout and Joe Public United invited Arcade to create a film around this important notion, co-directed by Lebogang Rasethaba and Imraan Christian.
An entire billboard campaign dedicated to one health worker. That’s how Assupol decided to honour Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan’s story, Assupol delivers a deeply moving salute to all health workers across South Africa.