LEBOGANG RASETHABA
fresh | re-imagination of culture
LEBOGANG RASETHABA
Lebo’s work reflects the pulse of South African culture. Intimate stories of his generation. Thought-provoking, often disarming, always relevant. He’s also fluent in Mandarin and looks great in hats.
The Highs
: : Creative Circle Ad of the Year
: : Features on Highsnobiety, i-D, Nowness and Vice
: : Screening at TED Global 2017
: : Nominated for ‘Best African Video’ at the All Africa Music Awards 2018
The Low Down
: : Lebogang is represented by Egg Films for commercials and Arcade Content for brand films. He’s also represented in the UK & USA by London Alley.

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Lebogang Rasethaba and Joe Public salute healthcare workers
An entire billboard campaign dedicated to one health worker. That’s how Assupol decided to honour Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan’s story, Assupol delivers a deeply moving salute to all health workers across South Africa.