Castle Milk Stout and Joe Public United invited Arcade to create a film around this important notion, co-directed by Lebogang Rasethaba and Imraan Christian. Shot in the Eastern and Northern Cape, this short film tracks the journey of re-discovering our heritage in hopes of preserving our culture for future generations.
We all know that face we pull when we get given a useless gift. The team at M&C Saatchi Abel tasked Alexa with capturing these hilarious, human moments while also delivering a snappy product message, all in 15 seconds.
Alexa Wilson and M&C Saatchi Abel capture intimate portraits for Standard Bank’s relaunch “It Can Be”
Alexa was invited by M&C Saatchi Abel to direct a campaign of fourteen 6-second ads as part of Standard Bank’s ambitious 2020 brand relaunch.
An entire billboard campaign dedicated to one health worker. That’s how Assupol decided to honour Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan’s story, Assupol delivers a deeply moving salute to all health workers across South Africa.