In less than a year since signing with Arcade, Imraan has won at Ciclope, Loeries and Young Guns.
He’s also directed world-class work for Nike, McDonalds, Sampa The Great, Paramount and Valenture Institute.
Alexa was approached by M&C Saatchi Abel to direct a pan-African campaign for Heineken.
It involved over 20 spots for various countries across the continent, celebrating the refreshing joy of the first after-work sip.
Alexa directed this moving TV commercial for Pernod Ricard, via Ogilvy Johannesburg. A heartfelt tribute to those who endured the hardships of a global pandemic.
“If we continue losing parts of our culture, then one day we will have no heritage.”
Castle Milk Stout and Joe Public United invited Arcade to create a film around this important notion, co-directed by Lebogang Rasethaba and Imraan Christian.